The 2001 Enron Collapse
Historical Context
2001. You work at Enron. 90% of your 401(k) retirement plan is held in Enron stock, which is up 50% year-on-year. Whistleblowers raise questions about company accounting.
The Critical Decision Dilemma
What is your portfolio management action?
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Choice: Sell your company stock immediately and reallocate your 401(k) to broad market index funds. (Optimal Sovereign Action)
Lesson: Never tie both your primary career income and your retirement savings to a single company.
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Choice: Keep holdings in company stock, trusting executive assurances and analyst buy ratings. (Behavioral Failure Trap)
Lesson: Enron filed for bankruptcy weeks later. The stock went to zero, wiping out both your job and savings.
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Choice: Buy more shares during the first dip to show corporate loyalty. (Behavioral Failure Trap)
Lesson: You doubled your exposure to a fraud, losing your additional savings as the company dissolved.